About Us
We use machine learning to solve the biggest challenges in agriculture
Why is it that neighbouring fields, with identical growing conditions, can produce such drastically different yields? This was the question that drove us to establish Prospera, and it’s what still drives us today.
Using our background in data science and machine learning, we explored ways to bring more certainty to an unpredictable industry. As the current agricultural revolution unfolds, digitalization will become the engine of crop production - to meet rising population demands and ensure environmental sustainability.
Taking a ground-up approach, our technology enables growers to make more informed, efficient, and scientific decisions. We make agriculture not only predictable, but optimizable across the entire growth cycle. Our technology advances agricultural productivity by helping growers do more with fewer resources.
Our history
From greenhouses to open fields, take a look at Prospera’s journey since our establishment in 2014.
2014

Company founded
We started our journey to understand why similar fields produce dramatically different yields.
2015

Spain Greenhouse Market Entry
Greenhouses provided consistent growth cycles to conduct our research methodologically, collect vast amounts of data and measure results.
2016

Expansion into Mexico Greenhouses
2017

Open-Field Exploration in USA
Applying our knowledge and application in greenhouses, we started focusing on open-fields.
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Macro Product Launch
Detected anomalies in greenhouses and provided irrigation management solutions.
2018

Strategic Partnership with Valmont Industries
Together, we aimed to transform the center pivot from an irrigation machine to an autonomous crop-management tool.
2019

Insights Product Launch
The launch of Valley Insights was so successful, we expanded its availability into 4 new states, quadrupling the coverage area.
2020

Named a World Economic Forum Technology Pioneer
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99% Accuracy of Imagery Detections
Successful detection capability due to robust data sets and powerful ML algorithms
2021

Valmont Industries Acquires Prospera
Created the largest global, vertically-integrated artificial intelligence company in agriculture
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Recognized as a Gartner Cool Vendor in AI for Computer Vision

Our data-led approach
Optimizing agriculture with data is extraordinarily complex. There are a large number of parameters to consider - their interactions vary and are hard to predict. To meet these challenges, we’ve developed some of the world’s most advanced, artificial intelligence technologies in-house.
We analyse field images to identify pests and diseases, monitor agro-technical activities and collect yield data. We use Deep Learning techniques to solve multi-dimensional planning and assignment optimization problems across massive data sets. And we extract insights from multiple data sources that are harmonized in an advanced Big Data framework.

We’re data scientists
– in muddy boots
As a Valmont ® company, we’re the largest vertically-integrated AI company in agriculture - leading the evolution of autonomous crop management around the globe. Our team of computer scientists, physicists, and agronomists work closely with the experts at Valley® Irrigation to offer you the most comprehensive, advanced and useful technologies in the field.
Our Leadership Team

Daniel Koppel
CEO

Amit Blesser
GM - Israel

Dana Gross
Chief Strategy Officer

Raviv Itzhaky
CTO

Ayelet Knoll
VP HR

Steel Maloney
VP Sales

Lior Goren Ruck
Head of Product

Lior Aviram
VP Global Operations

Troy J. Long
VP HW Products

Or Lotan
Head of AI

Mika Farber
Head of Agronomy

Raphi Hess
VP of HW Solutions

Shimon Shpiz
Co-Founder

Yossi Arjevani
Co-Founder
